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As the matter of fact, Apple’s products have been always “poked fun” by competitors, such as Apple’s old rival, Samsung, who recently broadcast an ad to make fun at the iPhone. And recently, Apple’s other rival, Microsoft CEO Satya Nadella, has been tempted to mocks Apple iPad Pro for trying to imitate surface.
The iPad is not a “real computer” when Satya Nadella walked in room, seeing a reporter with an iPad, he couldn’t help to laugh and said, “You need to get a real computer, my friend”, according to the latest report at an event in India.
In the past, as the matter of fact, Microsoft has insisted, Windows 10 can could more things than Mac. And Microsoft is laughable about Apple’s claim that the iPad Pro is a computer. An executive at Microsoft even suggested that the iPad Pro was just an example of Apple copying Microsoft
The history is so similar, back in 2012, when Microsoft first announced its first-ever Surface, a Wall Street analyst asked Apple CEO Tim Cook if the Cupertino company would ever follow suit with a laptop/tablet hybrid of its own.
“You can converge a toaster and a refrigerator, but you know those things are not going to be probably be pleasing to the user,” Cook famously replied.
But, with the released of iPad Pro and iOS 11, Apple has always mention that iPad is the future of computer. Certainly, it need step-by-step process in a long time to even if the iPad Pro can actually replace a laptop in the future. When consumers configure peripherals for their iPad Pro, such as keyboards and mice, it’s really a computer that has the potential to replace a pen in the future.
Apple’s fourth quarter financial results in 2017 also mentioned the total selling of iPad have been growing in double digits for two consecutive quarters, compared with the same period last year.
It could be a joke of course. And it is clear that Microsoft and Apple see the market a bit differently from one another. In a way, Microsoft is trying to find itself in a new era of computing, and part of the process means facing some hard truths. One of those truths is that it cannot compete with Apple and Google in smartphones, which Nadella acknowledged earlier this year. But when it comes to mobile computing on a “real” PC, that is a domain that Microsoft is still very much a part of, and confident in.